Riot Marketing ROI Dashboard
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Include Time Costs in PR ROI
PR Campaign Tracking
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Campaign Name
Type
Dates
Budget
Coverage
Reach
EMV
PR Impact Score
Actions
No PR campaign data available
Earned Media Value (EMV)
Web Traffic Uplift
Coverage Quality Analysis
PR Time Efficiency
Coverage Quality per Hour
PR Time Investment Distribution
Campaign Name
Campaign Type
Select Type
Press Release
Media Event
Influencer Campaign
Thought Leadership
Crisis Management
Start Date
End Date
Budget (£)
Actual Spend (£)
Campaign Objectives
Key Success Metrics
Earned Media Value
Web Traffic Uplift
Impressions & Reach
PR Impact Score
Media Coverage Summary
Tier 1 Publications
Tier 2 Publications
Tier 3 Publications
Total Estimated Reach
Average CPM (£)
Quality Multiplier
EMV Calculation Method
Reach × CPM × Quality Multiplier
Custom Formula
Total Earned Media Value (£)
Web Traffic Impact
Baseline Traffic
Campaign Period Traffic
Traffic Uplift
PR Impact Score Components
Reach Score (0-100)
Quality Score (0-100)
Engagement Score (0-100)
Business Impact (0-100)
PR Impact Score (0-100)
Time Investment
Strategy
hours
Creative
hours
Production
hours
Management
hours
Total Hours:
0
Estimated Time Cost:
£0
Total Campaign Cost:
£0